Affiliate Programs & The Mobile App Economy
Gaming is big in mobile and plays a huge role in the mobile app economy. A PopCap survey conducted in June 2012 found, that 44% of all adults asked played a game on their mobile device within the last month. According to gaming industry analyst IHS Screen Digest mobile gamers in the UK will spent a whooping £300m on mobile games in 2013. That’s huge! We’re always thinking about expanding the content portfolio of trendblog.net and app reviews could be a great new topic. That’s why I did a quick search for a Google Play affiliate program just to find that the Google product forums are full of threads asking about an affiliate program. Finding an official answer was quite hard and only got me to a post from April 2013 on the old Google Affiliate Network blog, saying that the network will be shut down. Google Play, however, was never part of this network. Another dead end.
Alternative Android App Affiliate Programs
So what should we do? I guess we have to live with the situation for the moment and hope that Google will soon implement a Google Play affiliate program. I guess they have their reasons for not offering it, but I personally think that such a program would be very beneficial for the Android platform. I mean, seriously, giving away a few % of sales for massive exposure, relevant content, reviews and more platforms and people actively promoting Android apps? Why Google, why?
