Using verified numbers from independent third-party providers, madTrust offers greater transparency for mobile ad campaigns and real-time ROI optimization. Partners include more than ten independent mobile tracking providers including adeven and HasOffers. Daniel talked to adeven CEO and Co-Founder Christian Henschel about mobile campaign tracking and the future of mobile advertising a few weeks ago. With more companies willing to spend money on the mobile advertising market, tracking becomes more and more important to to justify budgets. Vincent Pelillo, COO of madvertise madTrust is used with over 200,000 publishers already. The tracking technology is included in the madvertise SDK and works with performance-based campaigns. More information is available on madvertise.com. Improved campaign measurement, accountability and transparency will enable the industry to come of age, unlocking the huge advertising budgets that really should be spent on these fresh marketing channels. Christian Henschel, CEO, adeven Images courtesy of madvertise
